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Heading: doctrine
Key words: regulation, jurisdiction, freedom, speech
Reference:  "An international discussion of the implications of the Yahoo! Inc. nazi memorabilia dispute", Interviews organized by Lionel Thoumyre, Juriscom.net, January/February 2001

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The legal implications of the Yahoo! Inc. nazi memorabilia dispute: an interview with Professor Michael Geist

« We are beginning to see courts moving toward an “effects based” analysis for Internet jurisdiction »

Michael Geist, Law professor at the University of Ottawa Law School

Email: mgeist@uottawa.ca


Part I - Everybody Wants to Rule the Web (published in the Globe and Mail, January 18, 2001)

Part II - Additional responses


Everybody Wants to Rule the Web

Few cyberlaw cases have sparked as large an outcry as the recent Yahoo France case, in which a French judge ordered the company to block access to Nazi memorabilia offered in its auctions within France.

Free speech advocates reacted with alarm, arguing that the case is a setback for free speech on the Internet that sets a dangerous precedent for countries seeking to impose restrictions on speech outside their borders.

That concern was heightened two weeks ago when Yahoo shifted its strategy and suspended Nazi memorabilia auctions not only in France, but for all its users, a move clearly designed to appease the French court. The company is still pursuing legal action in a U.S. court to nullify the application of the French court's decision.

Before launching into claims of free-speech chill and an unfair assertion of jurisdiction, however, critics would do well to consider how widespread the extraterritorial application of law is on the Internet.

In the United States both Congress and the courts have been willing to extend U.S. law outside that country's borders. For example, the Children's On-line Privacy Protection Act, which establishes stringent privacy requirements for Web sites that target children, applies not only to U.S. sites but to any Web site anywhere in the world that is perceived to be targeting U.S. children.

Similarly, last year's iCraveTV case, in which a U.S. court dismissed Canadian copyright law as irrelevant in ordering iCraveTV to cease broadcasting on the Web, illustrates that the courts have also been willing to extend U.S. law in an extraterritorial fashion. In fact, from on-line gambling cases to domain name disputes, U.S. courts have repeatedly applied U.S. law to foreign operations with little regard for the governing law of the other jurisdiction.

The United States, however, is not alone in this regard. The European Union's Data Privacy Directive has spurred the enactment of privacy laws in Canada and around the world by including a provision that prohibits the transfer of personal data to non-EU countries that do not employ adequate privacy protections. Australia's on-line content regulation, enacted last year, includes provisions that mandate blocking obscene content that originates from foreign Web sites.

Canada has also gotten into the act. Last year the Alberta Securities Commission prosecuted the local promoters behind the World Stock Exchange, a Web site based in Antigua with Cayman Islands ownership. The securities regulators argued that the effects of the site were felt to such a degree in Alberta that asserting jurisdiction was proper.

Despite the dire claims of critics, these actions do not spell the end of either Internet free speech or global e-commerce. Rather, they merely reflect the desire of local authorities to protect their citizens from harm. The complicating factor is that many countries have different views of what is harmful.

There are a handful of issues, such as child pornography and fraud, where there is widespread agreement on the need to for government involvement. That is why efforts by the U.S. Federal Trade Commission and other consumer protection agencies targeting Internet fraud, regardless of its origin, meet with little global criticism.

Conversely, prosecution of hate speech in countries such as Canada and Germany raises the ire of free speech advocates in the United States, where such speech is constitutionally protected.

While there are no simple solutions to the Internet jurisdiction issue, the Yahoo France case provides some important guidance.

First, foreign law matters. Once a company has assets or customers in a foreign country, it can ill-afford to ignore the local legal system.

Moreover, those same companies often enjoy the benefits of foreign law. Yahoo, for example, has relied on local trademark law in countries from India to Israel to contest local cybersquatting. If companies are to benefit from local law, they must also bear its burdens.

Second, work on developing international Internet jurisdiction standards is still needed. The passive versus active test, adopted by courts in the United States and Canada to determine when assertion of jurisdiction is appropriate, should at best be a starting point for analysis.

Web site targeting (identifying the intended jurisdiction of a site), the use of technology to identify location, reliance on contract, and the actual or implied knowledge of the Web site owner should also be factored into the equation.

Third, the resilience of free speech should not be underestimated. Shutting down Nazi memorabilia auctions on Yahoo will not eradicate Nazi materials from the Internet. The Internet is a vast space and if there is demand, Web sites will meet that demand no matter how objectionable the content.

Fourth, it is dangerous to speak in absolutes when it comes to Internet law. All parties, from companies to countries, have issues they view as critical.

Since those views are occasionally bound to conflict, it is unwise to expend significant political capital criticizing the actions of others on jurisdictional grounds. There is always some issue for which everyone wants to rule the cyberworld.

Michael Geist is a law professor at the University of Ottawa Law School and director of e-commerce law at the law firm Goodmans LLP.

Globe and Mail, January 18, 2001
http://www.globetechnology.com/archive/gam/E-Business/20010118/TWGEIS.html


Additional responses

Although my recent column in the Globe and Mail[1] addresses many of the questions raised in this case interview, it is appropriate to add several additional comments.

While the column argues that the Yahoo! case should be viewed in the context of a global jurisdictional power grab on the Internet, it should not be taken to suggest that I think the French judge’s decision is a good one.  Based on my knowledge of the facts, "Yahoo.com", the site at the centre of the case, is clearly not targeted toward France. In fact, Yahoo! maintains a site specific for France which is compliant with French law.  Accordingly, under the “passive vs. active” test for determining Internet jurisdiction, this site should be viewed as passive from a French perspective.

More interesting than whether the decision is “good or bad,” however, is how the case fits within the growing body of Internet jurisdiction jurisprudence. On that count, the willingness of the French court to assert jurisdiction despite the passive nature of the site from a French perspective is not an isolated event. In fact, I would suggest that we are beginning to see courts finding the passive vs. active test too constraining and thus moving toward an “effects based” analysis for Internet jurisdiction. For example, in People Solutions, Inc. v. People Solutions, Inc., a July 2000 U.S. District Court decision, the court refused to assert jurisdiction over a trademark infringement case despite a clearly "active" Web site[2]. The case involved a dispute between California and Texas companies employing the same name, with the Texas company launching an action in its home state. The California company's Web site provided detailed descriptions and interactive pages regarding the products and services it offered. The site also contained interactive pages that allowed customers to test the company's products, download product demos, obtain product brochures and information, and order products online.

The court cited Zippo and its progeny, including Mink v. AAAA Development, LLC[3], a 5th Circuit Court of Appeal decision that adopts the Zippo passive vs. active test, with approval. Notwithstanding the "active indicia" of the Web site in question, however, the court refused to assert jurisdiction, noting that:

"Although Defendant appears to have the potential to interact with, sell products to, and contract with Texas residents on its Web site, the evidence does not support a finding that this level of activity has taken place. Personal jurisdiction should not be premised on the mere possibility, with nothing more, that Defendant may be able to do business with Texans over its Web site; rather, Plaintiff must show that Defendant has "purposefully availed itself" of the benefits of the forum state and its laws."

While this case suggests that U.S. courts may actually be moving in the opposite direction from the French court by refusing to assert jurisdiction over an active site, I would instead argue that both courts are moving toward an effects based analysis whereby jurisdiction will be asserted where the court believes that the Web site has had an effect within the jurisdiction. In the People Solutions case the court sought evidence that there was actual activity – essentially commercial effects – within the jurisdiction. Without such evidence, it refused to assert jurisdiction. That same approach can be found in this case as the French judge reached a determination that the "Yahoo.com" site, despite being passive from a French perspective, still had an effect within France and was thus subject to French jurisdiction.

The movement toward an effects based analysis marks an important shift in the understanding of Internet jurisdiction since it may breed increased uncertainty for Web site operators. While a Web site operator may be aware of its effect locally, it is unrealistic to expect the site operator to identify the effects in every jurisdiction worldwide.

A second trend is also quietly emerging that is equally troubling, particularly when combined with an effects based approach for Internet jurisdiction. This trend is the lack of deference toward other courts and legal norms such as forum non conveniens and international comity.

For example, in Heathmount A.E. Corp  v. Technodome.com,[4] a case released in early January 2001, the federal court for the Eastern District of Virginia considered  the application of the U.S. anticybersquatting act to two Canadian litigants fighting over two domains: "technodome.com" and "destinationtechnodome.com".  The plaintiff brought an action under the in rem jurisdiction provisions in the ACPA.  The owner of the domain argued that the case should have been heard in the Canadian courts, citing as support forum non conveniens and international comity.

The court ruled against the motion to dismiss.  Interestingly, it stated that:

"A Canadian court would be less familiar with the provisions of the ACPA than is this Court. Even if it prevailed, Plaintiff might face difficulties enforcing the Canadian court’s judgment in the United States, which would arguably undercut its U.S. trademark rights in its ‘technodome’ mark.  A trademark holder seeking to enforce its U.S. registered marks against infringing domain name registrants should not be penalized in the exercise of those rights merely because the parties involved are not United States citizens.  On a more basic level, Plaintiff may not be able to assert the same rights in Canada, which lacks a body of law equivalent to the ACPA and whose enforcement of its trademark laws cannot extend into the United States."

The decision is troubling since it effectively exports the ACPA to the world given that no other country will provide the same rights as does the U.S. statute (unless they adopt an ACPA). Moreover, much like the Yahoo! case, the decision illustrates that courts worldwide are reluctant to surrender jurisdiction, particularly if doing so means that the local law will either be applied by a foreign court or not at all.

Professor Michael Geist statements as collected by Lionel Thoumyre


Footnotes

[1] “Everybody Wants to Rule the Web”, Globe and Mail (18 January 2001), <http://www.globetechnology.com/archive/gam/E-Business/20010118/TWGEIS.html>, reprinted on this page.

[2] People Solutions, Inc. v. People Solutions, Inc., 2000 U.S. Dist. LEXIS 10444 (N.D. Tex. 2000).

[3] Mink v. AAAA Development, LLC, 190 F.3d 333 (5th Cir. 1999).

[4] Case No. CA-00-00714-A (E.D. Va., 2000).


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